:root {
    --cream: #f4efe5;
    --paper: #faf7f0;
    --black: #1b1b18;
    --gray: #747067;
    --green: #294b3c;
    --red: #93413f;
    --line: #d7d0c3;
}

* {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;
    background: var(--cream);
    color: var(--black);
    font-family: Arial, Helvetica, sans-serif;
}


/* TOP HEADER */

.top-header {
    color: var(--cream);
    background-color: var(--green);
    display: flex;
    align-items: center;
    height: 48px;
    padding: 0 20px;
    border-bottom: 1px solid var(--line);
    font-size: 11px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}


/* PAGE LAYOUT */

.site-layout {
    display: grid;

    grid-template-columns: 260px minmax(0, 1fr);

    min-height: calc(100vh - 48px);
}


/* SIDEBAR */

.sidebar {
    border-right: 1px solid var(--line);

    padding: 36px 28px;
}

.sidebar-top {
   position: sticky;
   top: 32px;
     height: 110px;
    display: flex;
    justify-content: center;
    align-items: center;
    margin-bottom: 40px;
    
}

.sidebar-top img {
   width: 120px;
    max-width: 100%;
    height: auto;
    display: block;
}

.side-nav {
    position: sticky;
    top: 182px;
    display: flex;
    flex-direction: column;
    gap: 4px;
}

.side-nav a {
    display: grid;

    grid-template-columns: 28px 1fr;

    gap: 12px;

    padding: 11px 12px;

    border-radius: 8px;

    text-decoration: none;

    color: var(--gray);
    font-size: 11px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    margin-top: 20px;      

    line-height: 1.3;

    transition:
        background-color 0.2s ease,
        color 0.2s ease;
}

.side-nav a:hover {
    background: var(--green);
    color: var(--paper);
}

.number {
    color: var(--green);
    font-size: 10px;
    font-weight: 700;
    letter-spacing: 0.08em;
}

.side-nav a:hover .number {
    color: var(--paper);
}


/* MAIN CONTENT */

.main-content {
    min-width: 0;
}

section {
    min-height: 100vh;

    padding: 90px clamp(30px, 5vw, 70px);

    border-bottom: 1px solid var(--line);
}


/* HERO / OVERVIEW */

.metric-guide {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 200px), 1fr));
    gap: 30px;
}

.hero-section {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr));
    gap: clamp(30px, 5vw, 70px);
    align-items: center;
}



.subhead,
.section-label,
h4 {
    margin: 0 0 22px;

    color: var(--red);

    font-size: 11px;
    font-weight: 700;

    letter-spacing: 0.14em;
    text-transform: uppercase;
}

h1 {
    margin: 0 0 28px;

    font-family: Georgia, "Times New Roman", serif;

    font-size: clamp(54px, 7vw, 70px);

    font-weight: 400;

    line-height: 0.9;

    letter-spacing: -0.05em;
}

.hero-intro {
    max-width: 620px;

    margin-bottom: 34px;

    color: var(--gray);

    font-size: 18px;

    line-height: 1.7;
}

.primary-button {
    display: inline-block;

    padding: 14px 20px;

    background: var(--green);

    color: white;

    text-decoration: none;

    border-radius: 7px;
}

.prepared-by {
    color: var(--gray);
    font-size: 11px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    margin-top: 40px;

}

.hero-image {
    display: flex;
    justify-content: center;
    width: 100%;
}

.hero-image img {
    width: 100%;
    max-width: 500px;
    height: auto;
    display: block;
}



/* SECTION TYPOGRAPHY */

section h2 {
    max-width: 850px;

    margin: 0 0 30px;

    font-family: Georgia, "Times New Roman", serif;

    font-size: clamp(38px, 5vw, 52px);

    font-weight: 400;

    line-height: 1;

    letter-spacing: -0.04em;
}

section p {
    max-width: 720px;

    color: var(--gray);

    font-size: 16px;

    line-height: 1.7;
}

.process-details {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 50px;

    margin-top: 35px;
}

.process-details ul {
    margin: 0;
    padding-left: 18px;
}

.process-details li {
    margin-bottom: 10px;

    line-height: 1.6;
}


.ranking-factors {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
    margin-top: 40px;
    margin-bottom: 60px;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.factor {
    padding: 28px 20px 32px;
    background-color: var(--cream);
}


h3 {
    margin: 0 0 16px;
    letter-spacing: 0.05em;
    font-family: Georgia, serif;
    font-size: 22px;
    font-weight: 400;
    line-height: 1.1;
    margin-top: 40px;
    color: var(--green);
}


.keyword-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin-top: 50px;
    border-top: 1px solid var(--line);
   
}

.keyword-card {
    padding: 35px 30px;
}

.keyword-card + .keyword-card {
    border-left: 1px solid var(--line);
}


.query-examples {
    margin: 35px 0;
    padding: 25px 0;
}

.query-examples p {
    margin: 16px 0 0;

    font-family: Georgia, serif;
    font-size: 17px;
    line-height: 1.5;
}

.keyword-metrics {
    display: grid;
    grid-template-columns: repeat(3, 1fr);

    margin-top: 30px;
}

.metric-guide {
    display: grid;
     grid-template-columns: repeat(3, 1fr);
       margin: 50px 0px;
    
}

.keyword-metrics div {
    padding-right: 10px;
}

.keyword-metrics strong {
    display: block;

    color: var(--green);

    font-family: Georgia, serif;
    font-size: 26px;
    font-weight: 400;
}

.keyword-metrics small {
    color: var(--gray);
    font-size: 10px;
}

.analysis-grid {
    display: grid;

    grid-template-columns:
        repeat(auto-fit, minmax(min(100%, 380px), 1fr));

    gap: 1px;

    margin-top: 60px;

    background: var(--line);

}

.analysis-card {
    padding: clamp(30px, 4vw, 50px);

    background: var(--cream);
}

.analysis-item {
    display: grid;
    grid-template-columns: 25px 1fr;
    gap: 15px;

    padding: 25px 0;

    border-top: 1px solid var(--line);
}

.status {
    color: var(--green);

    font-family: Georgia, serif;
    font-size: 20px;
}

.weaknesses .status {
    color: var(--red);
}

.analysis-item h4 {
    margin: 2px 0 10px;

    font-size: 14px;
    font-weight: 700;
}

.analysis-item p {
    margin: 0;

    color: var(--gray);

    font-size: 14px;
    line-height: 1.7;
}

/* LINKS + GROWTH */

.domain-rating {
    display: grid;

    grid-template-columns:
        repeat(auto-fit, minmax(min(100%, 280px), 1fr));
    
    gap: clamp(30px, 5vw, 70px);

    align-items: end;

    margin: 50px 0;

    padding: 35px 0;

}

.domain-rating strong {
    display: block;

    color: var(--green);

    font-family: Georgia, serif;

    font-size: clamp(42px, 8vw, 65px);
    font-weight: 400;

    line-height: 0.8;
}


/* COMPETITOR  */

.competitor-grid {
    display: grid;

    grid-template-columns:
        minmax(220px, 1.5fr)
        repeat(3, 1fr);

    margin-top: 50px;

    border-top: 1px solid var(--line);
}


/* COLUMN LABELS */

.competitor-head {
    padding: 18px 20px;

    color: var(--red);

    font-size: 10px;
    font-weight: 700;
    letter-spacing: 0.12em;
    text-transform: uppercase;

    border-bottom: 1px solid var(--line);
}


/* BUSINESS INFORMATION */

.competitor-name {
    padding: 30px 20px;

    border-bottom: 1px solid var(--line);
}

.competitor-name p {
    margin: 0;

    font-size: 13px;
}


/* NUMBERS */

.competitor-stat {
    padding: 60px 0px 0px 30px;

    border-bottom: 1px solid var(--line);
}

.competitor-stat strong {
    display: block;

    color: var(--green);

    font-family: Georgia, serif;

    font-size: 30px;
    font-weight: 400;
}


/* TARGET METRICS */

.target-metrics {
    display: grid;

    grid-template-columns:
        repeat(auto-fit, minmax(min(100%, 280px), 1fr));

    margin-top: 40px;

}

.target-item {
    padding: 35px 30px;
}


.target-item strong {
    display: block;

    color: var(--green);

    font-family: Georgia, serif;

    font-size: 45px;
    font-weight: 400;

    line-height: 1;
}


/* ACTION PLAN */

.action-group {
    margin-top: 100px;
}

.action-heading {
    display: grid;
    grid-template-columns: 40px minmax(0, 1fr);
    gap: 20px;

    padding-bottom: 35px;

    border-bottom: 1px solid var(--line);
}


.action-heading p {
    margin: 0;
}


/* ACTION LIST */

.action-item {
    display: grid;
    grid-template-columns: 40px minmax(0, 1fr);
    gap: 20px;

    padding: 30px 0;

    border-bottom: 1px solid var(--line);
}

.technical-grid {
    display: grid;

    grid-template-columns:
        repeat(auto-fit, minmax(min(100%, 220px), 1fr));

    margin-top: 40px;

   
    border-bottom: 1px solid var(--line);
}

.technical-item {
    padding: 30px 25px;
}

.traffic-content {
    padding-top: 40px;
    
}

/* SOURCES */


.source-list {
    margin-top: 60px;

    border-top: 1px solid var(--line);
    
}

.source-item {
    display: grid;

    grid-template-columns:
        40px minmax(0, 1fr);

    gap: 20px;

    padding: 30px 0;

    border-bottom: 1px solid var(--line);
}

 a {
    color: var(--green);

    font-size: 10px;
    font-weight: 700;

    letter-spacing: 0.12em;
    text-transform: uppercase;

    text-decoration: none;
}

 a:hover {
    color: var(--red);
    border-bottom: solid 1px var(--red);
}

footer {
    background-color: var(--green);
    color: var(--cream);
    padding: 20px;
    text-align: center;
}

/* MEDIA QUERIES */

@media (max-width: 750px) {

    .site-layout {
        display: block;
    }

    .sidebar {
        border-right: none;
        border-bottom: 1px solid var(--line);
    }

    .sidebar-top {
        position: static;
        padding: 20px;
    }

    .keyword-grid {
        grid-template-columns: 1fr;
    }

    .keyword-card + .keyword-card {
    border-top: 1px solid var(--line);
    border-left: none;
    }


    .side-nav {
        position: sticky;
        top: 0;
       display: grid;
        grid-template-columns: repeat(2, 1fr);
       
        padding-top: 20px;
        border-top: 1px solid var(--line);

    }

    .hero-section {
        grid-template-columns: 1fr;

        gap: 50px;
    }

    .hero-image {
        display: flex;
        justify-content: center;
    }

    section {
        min-height: auto;

        padding: 70px 30px;
    }

    

}


/* MOBILE */

@media (max-width: 480px) {

    .top-header {
        padding: 0 18px;

        font-size: 9px;
    }

    .sidebar {
        padding: 24px 18px;
    }

    section {
        padding: 60px 22px;
    }

    h1 {
        font-size: 54px;
    }

    .hero-intro {
        font-size: 16px;
    }

}